The Groove® Original is our award-winning original design, trusted by over 13,000 customers. The Groove® Adjustable pillow takes the design further, with five removable panels to personalise the fit to your height and shoulders in 6 different combinations.
Not sure? Both pillows come with a 100-night free trial, so if it’s not right for you, return it for a full refund.
Groove® Pillows Partnerships & Awards
“We’re pleased to be working with Groove as part of our shared focus on supporting better sleep in 2026. Finding a comfortable and well-supported sleep position is an important part of good sleep health, and products like pillows play a role in helping individuals create a sleep environment that works for them.”
"It is quite a firm design, but sumptuous too. My spine felt like it was in a neutral position and I felt relaxed sleeping on it."
"The Groove pillow is an excellent pillow that we recommend to people struggling with neck, shoulder or upper back pain, side and back sleepers, People who like memory foam, Snorers and people looking for the perfect balance of comfort and support! Its a fantastic pillow"
“We’re pleased to be working with Groove as part of our shared focus on supporting better sleep in 2026. Finding a comfortable and well-supported sleep position is an important part of good sleep health, and products like pillows play a role in helping individuals create a sleep environment that works for them.”
"It is quite a firm design, but sumptuous too. My spine felt like it was in a neutral position and I felt relaxed sleeping on it."
"The Groove pillow is an excellent pillow that we recommend to people struggling with neck, shoulder or upper back pain, side and back sleepers, People who like memory foam, Snorers and people looking for the perfect balance of comfort and support! Its a fantastic pillow"
Recommended By 850+ Physiotherapists
The Original Groove® Pillow is scientifically designed to improve sleep posture and alleviate stress on the neck and upper back. Its ergonomic 'dip' provides anatomical comfort and encourages proper biomechanical positioning, ensuring a restful night's sleep and leaving you feeling energized, pain-free, and ready to conquer the day.
Eliminates neck and upper back pain by gently correcting your posture while you sleep.
Prevents your spine from curling into an unhealthy position and keeps blood flow in check.
Relaxes muscles and opens your breathing airways, reducing snoring and helping you breathe more easily.
It helps to promote neutral spine alignment and counteract the effects of slouching.
Its unique dip cradles your neck, applying gentle pressure to all the aches and stiff spots.
Most effective when used by people who sleep on their back or side.
£36.00
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Rated 4.8 Out Of 5 By 13333 Happy Customers
The Original Groove® Pillow vs The Rest
Not all pillows are created equal. We believe transparency helps you make the best choice for your sleep. That's why we've compared the Original Groove® Pillow with other UK brands so you can see exactly how our design, materials and service measure up. When you know the facts, the choice is easy.
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The Original Groove® Pillow Is Equally Effective For Back And Side Sleepers.
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Over 200K people have found relief from neck pain and stiffness thanks to the Original Groove® Pillow.
Over 200K people have found relief from neck pain and stiffness thanks to the Original Groove® Pillow.
Sleep pain-free with the Original Groove® Pillow or get a full refund within 100 nights.
Sleep pain-free with the Original Groove® Pillow or get a full refund within 100 nights.
Our pillow won several awards for its neck support and was voted the best pillow for neck pain in 2024.
Our pillow won several awards for its neck support and was voted the best pillow for neck pain in 2024.
Over 200K people have found relief from neck pain and stiffness thanks to the Original Groove® Pillow.
Over 200K people have found relief from neck pain and stiffness thanks to the Original Groove® Pillow.
Sleep pain-free with the Original Groove® Pillow or get a full refund within 100 nights.
Sleep pain-free with the Original Groove® Pillow or get a full refund within 100 nights.
Our pillow won several awards for its neck support and was voted the best pillow for neck pain in 2024.
Our pillow won several awards for its neck support and was voted the best pillow for neck pain in 2024.
Our Customers Can't Stop Raving About The Original Groove® Pillow!
This is the second purchase of this pillow as it seems to be quite good after getting used to it.
Only thing is that the new pillow seems softer than the original.
I had mine for three years and thought it was time to get a new one.
I got two this time as it was cheaper and saves me getting another in the future at a higher price.
Everything stayed the same including the pillow cover but just felt just as soft as my old one.
I find this normal pillow size works for me rather than those star shaped pillows.
I sleep on my back a lot but also my sides and this pillow allows for this flexibility.
Worth a try if you never tried it
JS
Judy S.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
9 minutes ago
Converted!!
I was a sceptic even kept the box ready to return it!
Am delighted with it,does what it says on the tin!
No more neck discomfort,sleeping so much better,
Thank you
GZ
Gosia Z.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
1 hour ago
Original Groove® Pillow
I suffer from cervical spine pain, including discopathy and herniated discs, so finding a comfortable pillow has always been a challenge. Since using the Original Groove® Pillow, I’ve noticed a significant improvement in my sleep. I’m sleeping more comfortably and waking up with less neck pain and stiffness. It provides good support for my neck and has made a noticeable difference in the quality of my sleep. I’m very happy with this pillow and would recommend it to anyone looking for better neck support and more restful sleep.
YS
YVONNE S.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
22 hours ago
Comfort at last
Really appreciate a good night sleep now with much less morning pain, and less risk of migraine.
Took a wee while to see the difference and get used to the shaping of the Groove pillow, but well worth the perseverance.
Thank you 😊
SW
Steph W.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
22 hours ago
Excellent Pillows
I suffer severe neck pain running down my shoulders and into the top of my spine on one side.
I bought these pillows as a last resort to try and gain a full and comfortable nights sleep,
From the very first night, I have slept soundly and the pain is decreasing.
Thankyou for your wonderful product. I have spread the word to friends.
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Original Groove® Pillow For Neck Pain - Deeper, Longer Sleep
£36.00Regular price
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The Groove® memory foam pillow eliminates neck and upper back pain and stiffness by correcting your posture while you sleep.
Effective neck pain relief with results from night one.
Reduces headaches and shoulder pain by properly supporting your spine.
Get a better night's sleep – and wake up refreshed.
Relieves Neck Pain
Improves Sleep
Reduces Headaches
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+1396 UK Reviews
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Frequently Asked Questions
If you have any further questions, please don't hesitate to contact us at: support@groovepillows.co.uk
Does it work for back and side sleepers?
Yes. With its innovative ergonomic design, the Original Groove® Pillow conforms to your neck and head without forcing you to change your sleeping position. It's designed to be supportive and comfortable no matter which way you sleep. Therefore, it is ideal for everyone, including side-sleepers, back-sleepers, and stomach sleepers.
I've tried a lot of other pillows, and I'm skeptical. How do I know this one will work for me?
We are so confident that the Original Groove® Pillow will improve your sleeping experience that we offer a 100-night risk-free trial. If you see no difference during this time, simply return it for a full refund. No questions asked!
Does it work for chronic neck pain?
Yes. The Groove® pillow is unique in its shape and design, which makes it an ideal solution for those who suffer from chronic neck pain. It supports the natural curve of your neck and spine, keeping your head in alignment with your back. This helps to relieve pressure on the nerves in your spine, which can cause chronic pain.
How should I use this pillow to achieve the best results?
It's best to use the Original Groove® Pillow on its own. No other pillow should be placed underneath it or above it. For those who sleep on their backs, place your head in the ergonomic dip; for those who sleep on their sides, rest your head on either of the raised lateral sides.
Can this pillow relieve my arm numbness or tingling?
The unique shape of the Groove pillow supports your body weight and allows space for your shoulder under the pillow, so the pressure is not placed on your arm, therefore preventing arm numbness or tingling.